Case Studies
The Coaches Training Institute (CTI)
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Doubled the number of Organizational clients by 50% in two-years and expanded CTI’s Organizational deliveries to world leading companies in varying industries of; Tech, Medical Device Services, Retail, Finance, Real-Estate, Utilities, Entertainment, Government, and Not-for-Profit(s).
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As Leader in Front, completed client relationship/contracts that did not meet new company vision of 100/100 partnership, while successfully landing deals with ideal clients, and ran P&L that exceeding sales target by 28% and grew the Gross Profit Margin by 6.8%.
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Defined the process and developed a pilot program for a scalable and profitable In-Direct sales channel through Faculty Partners to further spread CTI’s organizational trainings, with a Net Profit Margin of 80% and year-over-year revenue growth of 50% for two-consecutive years.
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Held relationship with key client contacts and delivered CTI’s organizational trainings to over 1,800 senior leaders and internal coaches over the past 4 years.
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Designed the Vision and outlined the strategic priorities for CTI’s organizational business for 3 years and achieved an internal victory of ensuring CTI’s organizational business is folded into CTI’s shared services model.
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Designed and piloted an Individual Leadership Development Plan (ILDP) system and structure with direct reports, that saw individuals achieving business unit and Org. goals in first quarter of use.
Bank of Montreal
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Defined the process and developed a pilot program of performance based, observational coaching in order to achieve results. The program successfully achieved a 125% increase in investments and 119% increase in wealth referrals and went on to National roll-out.
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Outlined the strategic priorities and trained the internal coaching team for over 1200 of the company leaders and 3000 middle managers to role program out across Canada that focused on teaching and coaching leaders how to better lead their teams, develop the growth of employees and achieve business results.
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Designed and coordinated the BMO annual conference which focused on leadership and coaching skill development. Trained the top company executives to apply coaching strategies to leadership roles.
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Co-lead Senior Development Program coaching curriculum to over 1,000 senior leaders
Christie Mann Leadership Consulting Inc.
McDonald’s Restaurants of Canada LTD
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Worked collaboratively with restaurant franchisees to introduce and implement effective marketing plans and strategies to increase customer participation, average cheque, traffic and raise profile of restaurants in local community. This included: Partnering with local businesses such as Shoppers Drug Mart and Toronto’s Gay Pride Parade committee to co-design and execute cross promotions.
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Led the marketing to raise significant funds for the Ronald McDonald Children’s Charity in conjunction with McHappy Day by getting local radio stations and public figures into the restaurant and creating community involvement and participation.
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Found her true calling and passion for coaching and leadership development through her own trials and tribulations of recruiting, training, developing and managing a team of community relations representatives responsible for executing local marketing programs, building community relations and increasing sales in ten markets across Ontario, Canada.
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Conducted professional development planning and performance review activities, including bi-monthly training and team-building workshops for McDonald’s Canada’s Ontario Community Relations team.
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Christie’s career path came full-circle in 2013 when she landed a contract working with her first leaders at McDonald's Restaurants Ltd. where she co-designed and delivered leadership development seminars for the Women's Leadership Network.
Christie Mann Marketing Inc.
Christie Mann Marketing Inc.
2003-2008 - 5 yrs
Greater Toronto Area & Canada
Established a local marketing and communication firm with the sole purpose of assisting businesses to thrive by driving revenue through community involvement. Acquired and managed numerous high-profile clients such as McDonald’s Restaurants Franchisees to raise the profile of restaurants in the community and drive sales from a local-level, while consulting to Toronto’s largest Business Improvement Area Association on the design, development and management of a Visitors Information Service, which still stands today in Toronto’s Yonge-Dundas Square. Also held Chief Operations Officer role at Massive Events Inc., a marketing Firm that helps companies build strategic online campaigns by utilizing social media marketing, location-based mobile marketing, online video marketing and online
advertising.